DEER EAR is a premium in-ear monitor (IEM) solutions company based in Allgäu, Germany, specializing in handcrafted, custom-fit monitors for musicians around the globe.

We had the privilege of collaborating with DEER EAR on a bespoke set of IEMs, delivering both product photography and a custom promotional video to highlight their craftsmanship.

The video was conceptualized as a high-impact, short-form reel, optimized for social media engagement. Emphasizing a “show, don’t tell” approach, the piece was designed to evoke a cinematic atmosphere and emotional resonance, allowing the product to speak through visuals and tone rather than narration.

A tailor-made audio composition was developed to complement the visual flow, enhancing the overall impact and leaving a lasting impression.

All content was produced in our studio using the SONY A7 IV paired with the Sigma 18–50mm F2.8 DC DN lens.

Creative direction for the project drew inspiration from iconic campaigns—most notably, Nike’s Air Jordan series—blending bold aesthetics with refined storytelling.